Images of the much anticipated ‘Bodywear’ line from David Beckham, which is to be sold in H&M stores have been released and although Beck’s looks at his sultry modelling best, the range appears to be vest and pants to us.
The Swedish high-street chain have pulled off a master stroke as no doubt Beckham’s name will help these men’s boxer shorts fly off the shelves, but from the images released so far, it proves a little disappointing, unless you just want bog standard men’s underwear. At an estimated sale price of less than £10, they aren’t exactly asking the earth though.
The range is set to go on sale in the H&M stores on Valentine’s Day, so ladies will have to form an orderly line to snap up the gift for their husbands and boyfriends. Just how the men will react to having to have David Beckham’s name emblazoned across their underwear is anyone’s guess.
Beckham announced the new range he wanted to bring out last year, stating that he “had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani’.
David Beckham modelled for Armani during their 2008 campaign, which saw the infamous ‘bulge’ picture released. During the time the campaign was run, Armani’s gross turnover climbed from £14.1 million to £38.7 million and Beckham thought he would get in on the act himself.
With his team of designers, they have spent time working on the fit, style and fabric to make sure the product is one he can be proud of.
Releasing any product that you put your name to must be a proud event, but we are slightly surprised at the rather ‘basic’ range that we have seen from the images published so far.
Maybe bringing out affordable men’s underwear with the Beckham name on is a masterstroke, we will all have to wait and see.
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